Blog
Practical notes for beauty and style founders: testing a Spanish brand name, planning a first landing page, diagnosing salon booking friction, and turning a launch into a specific press story. Each post teaches a different decision aid.
How to test a Spanish brand name with customers
A bilingual interview script, response sheet, and scoring rules before packaging spend.
What belongs on a beauty brand's first landing page
Section-by-section launch checklist with weak versus stronger hero copy, and no fake testimonials.
Find the friction in a salon booking journey
Five-step walkthrough, staff tallies, and a follow-up map that surfaces drop-off before redesign.
Turn a beauty launch into a specific press story
Product-news brief checklist, asset kit, and weak versus stronger pitch examples.