From the blog
Find the friction in a salon booking journey
Five-step journey audit and staff tally.
Read the articleNotes for founders
Blog
Useful questions to settle before the packaging, the booking, or the first pitch.
From the blog
What belongs on a beauty brand’s first landing page
Section checklist and weak versus stronger examples.
Read the article
From the blog
How to test a Spanish brand name with customers
Bilingual interview and scoring sheet.
Read the article
From the blog
Turn a beauty launch into a specific press story
News angle, asset kit and weak versus stronger pitch.
Read the article